FUTUREWISE is a collection influenced by the TONI&GUY International Art Team's extensive travelling. Collaborating with leading fashion designers, understanding diverse cultural trends and leading creative shows and events - all of which have inspired these dynamic cuts and colours.
Sacha Mascolo-Tarbuck, Global Creative Director and the International Artistic Team have drawn inspiration of last years triptych of section patterns and it has paved the way for this year’s advanced, creative techniques known as interlocking sections. The progression is seen through the creation of focal points and specific areas of detailing to maintain customisation, but in a more editorial and refined way. In terms of colour, there is a nod to the underground shades that we’ve seen in London and other cities that have inspired the hues of green, blue and yellow.
Over the last few years we’ve seen an ‘anti’ movement, anti-fashion, anti-retouch, anti-classic beauty etc. across the hair, beauty and fashion industries. Now, although individuality is still held in the highest regard, many designers have begun to fuse that anti concept with high fashion to turn out something entirely new.
FUTUREWISE is TONI&GUY’s creative approach to future proofing, the ability of something to continue to be of value into the future. These new interlocking sections enable versatility and strength against the influx of transient trends and fast fads that crop up each season.
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